Strategy
Better, Simpler Strategy
Most strategy frameworks collapse under their own weight. Oberholzer-Gee offers an alternative: focus on creating value for customers, employees, and shareholders, and keep the decision framework simple enough to actually use.
His case is that simpler strategic decisions produce better outcomes, because complexity is where execution goes to die. The framework here is one you can hold in your head and apply in a meeting.
Worth reading if you are responsible for turning strategy into results and tired of planning processes that produce binders instead of decisions.